Jessica Alba Returns To Being a Sex Symbol in Campari’s Swimsuit Calendar for 2009

Campari has launched a new ad campaign that features Jessica Alba sporting some sultry outfits and the apéritif (???) company’s signature ruby-red drink.

The provocative photos are part of a 12 month promotional calendar which Campari releases each year. The company’s once explicit calendar has evolved over the years from featuring fully nude models posing aside bottles of Campari to a more tasteful look with high profile Hispanic-American actress posing in casual situation with the beverage. Mommy Alba, who has claims to Denmark, France, Canada and Mexico in her heritage, will be the next Latin lady to appear in the prestigious calendar following Mexican sensation Salma Hayek for their ‘07 calendar, and Cuban obsession Eva Mendes for their ‘08 calendar.

Image.net released this statement about Alba’s new sexy spread:

For the 10th edition of the Campari Calendar please visit image.net where from today onwards, you will find the twelve high definition photographs of the Calendar featuring its new protagonist: Jessica Alba.

Campari will be opening a brand new section on their Official Web Site tomorrow, December 3rd, called “Club Campari” that will feature most of Jessica’s photos taken by celebrated photographer Mario Testino.